We all love our dogs and want them to live a long and healthy life. In developing our dog food we want to ensure that the ingredients are helping us to fulfill them with as much longevity as possible by using quality fresh ingredients. Longevity can be achieved by feeding your dog well and giving them plenty of exercise. We avoid ultra processed dog food. Feeding fresh food wherever possible is the way forward for a dog's longer and healthier life.
Our dry food is manufactured using the bespoke and unique Freshtrusion™ technology using human grade ingredients. Human grade ingredients are fresher, more nutritious and highly digestible. Freshtrusion™ technology allows more fresh ingredients to be used in dry pet foods than any other extrusion system in the world, including fresh meat and now fresh vegetables, herbs and ‘botanicals’.
Freshtrusion™ technology cooks the meat at a gentle 90 C temperature keeping in the freshness and protecting the proteins. Traditional category 3 meats & oils are rendered at circa 300 C which reduces the nutritional goodness and damages proteins, therefore decreasing the bio-availability to the pet.
All of our ingredients are ethically sourced, with 100% provenance, meaning that you can trace each ingredient back to the source. No ambient transportation is used. Cold chain transportation is used to transport the fresh meat and to ensure freshness.
Fresh Food - launching soon!
We are the first dog food company in the UK to use only free range and grass fed meat in our recipes. We are very excited to qualify for this claim and looking forward to launching!
Whilst free range is available elsewhere, it is 'ambient' and packed in tins or trays, not freshly frozen.
More and more dog owners want to know exactly what is in their dogs' food just as much as they wish to know what is in their own food! Our fresh food is prepared in exactly the same way as a human meal with only top grade ingredients sourced from the fields of Cornwall and Devon and fish from Cornish waters overlooking St. Michael's Mount.
Our 'animals helping animals' ethos with 10% of profits being donated to animal welfare causes is something we are very passionate about! See our Animal Welfare page.